Quote:
Originally Posted by howardmicks
when itv2,3 +4 hd started I was telling to people week after launch because they didn't know and it was nearly 3 weeks before they advertised it them on the TiVo box
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It's called a soft launch and is all carefully planned. Whenever anything is announced or launched, some customers will call about it, and some may require tech visits. Staff need to be available to answer those calls and make those visits. By keeping the comms low-key, it spreads the load. You'd soon be complaining if they couldn't cope with the demand.
A lesson from history:
http://news.bbc.co.uk/1/hi/business/3704669.stm