Quote:
Originally Posted by Richc1977
You know that for sure? Surely the league want as much money as possible and would put it to tender, seems odd but stranger things have happened I suppose.
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I think SKY still had a couple of years left on their existing deal. It looks like SKY approached them with improved terms, to secure a new longer running deal. For all we know there might have been something in the original agreement allowing SKY to renegotiate the deal after 36 months.
We've seen the rise and fall of ITV Digital, Setanta Sports and ESPN. Who knows BT might lose their Premiership rights in a few years time, forcing them to scrap the sports channel. A 5 year deal with a broadcaster you know will be around in 2018 would have been too good for the Championship to turn down.