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Re: ESPN
Not really because ESPN had to hit the ground with a lot of subscribers to keep the company's paying for advertising happy so there was always a really good chance of them doing a deal with sky's main rival, BT state that their product doesn't require them to sell advertising to make the numbers fit, the success of BT sports will be directly linked to how many new broadband customers they sign up over the next 12 months, so the circumstances are totally different.
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