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Re: ESPN, BT, Euro, Premier and Sky Sports news
Simply put, if they don't put BT Sport on Virgin, (some) people will move to Sky. Whether through BT BB or by signing up just for the sport, either way BT gets new customers.
Going through Virgin just gets them a few bob from people who now have no incentive to go to BT.
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Compulsory complaint about no Sky Sports 3 HD.
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