Quote:
Originally Posted by bamav
The trade off of sports channels is a straight swap - ESPN for BT Sports. And Atlantic has definitely passed it's "unique selling point" best by date. And from what many forum members will tell you, it's of no interest to them, so VM won't get away with charging extra to add it.
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Except ESPN wanted guaranteed revenue and BT wants broadband customers.
Also Atlantic hasn't past its USP date as this thread is basically the 'When is Sky Atlantic coming?' thread, so people clearly want it and having an exclusive on something people want is a selling point.