Originally Posted by BomberAF

Not my personal view.

BT Sport will be available from the 1st August as BT Sport. When it airs it will not be marketed as a ploy to take customers from VM it will be more a PR exercise to positively present the company.

Like I have said the deal and the legalities have taken place but VM are not allowed to announce it yet as BT are using this time to attract new BB customers. When this period ends then VM can announce it. This TV deal was arranged a while ago and so were the arrangements on who, when and how it will be aired.