Quote:
Originally Posted by jj20x
Ummm! thanks for clearing that up. 
---------- Post added at 15:28 ---------- Previous post was at 15:25 ----------
I've a feeling the customers they are most interested in are newly acquired BT Infinity broadband subscribers and not Virgin Media. |
BT are firstly wanting to take back the broadband customers it is losing to Sky, it also does want customers off VM for its own fibre bb. Of course BT is looking after its own business first, it is business.
BT also do want to keep VM customers happy because it will also get money of every single person on the VM network who views BT sport and it will get advertising revenue also. BT are also the national telephone and BB provider so it would be bad publicity not to include VM customers when it offers BT sport. It will also be very good publicity and PR when BT sport is showing on one of its rival competitors in the way of VM who apparently are getting a good deal.
When BT go into a battle with Sky they also by law have to do battle with VM as well. VM isn't a special case that no company is allowed to compete with for customers but they also must be taken into consideration.