Quote:
Originally Posted by Media Boy
It just an rebrand in my eyes.
Maybe it all down to channel numbers -
Virgin Media may want to put Drama on Channel 206 but UKTV may want an lower channel number.
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I would consider a rebrand to be giving an existing channel a new image, new on screen graphics and perhaps a change of name but staying in broadly the same genre. Blighty was a documentary / lifestyle genre channel, Drama is entertainment / drama, so a different product altogether. People only consider it a rebrand because of the timing. If Drama launched on the 8th and Blighty closed the following month, they would see it differently.
I don't really see why VM would want to have an entertainment channel with no documentary content at the top end of their documentary section in the EPG. Although the limited number of slots left in the entertainment block is becoming a problem.