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Re: Coming Soon to Virgin TV (2013) Vol. 3.
For me it's nothing to do with agreeing a price. The problem is more fundamental. BT insist on invoicing the customer directly. They are able to do this on their own platform and Sky's supports it too. However VM doesn't support such an arrangement with all charges for premium channels appearing on our VM bill.
This is not compatible with the reason for BT Sports' existence which is as a vehicle to encourage the adoption of BT BB and phone services.
So in my opinion the chances of BT Sport coming to VM is nil. However I can imagine a situation where BT's intervention in the market will result in Sky seeing VM as less of an enemy and being more willing to co-operate with them. Sky will not want to see VM customers leaving and handing their money to BT (either by BT's or Sky's platforms) so may be more inclined to strengthen the VM channel lineup.
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