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Originally Posted by Qtx
What percentage of VM customers have a Tivo?
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Virgin reported in April 2013 that 1.5 million of their customers now have TiVo. That is 40% of their customer base.
By the time BT Sports launches in August, based on TiVo's uptake rate, Virgin should have 1.7 million customers on TiVo. That pushes the percentage up to 45%.
Having BT Sports as an app exclusive to TiVo might be to Virgins advantage. Customer who don't currently have TiVo, who would want access to the BT Sports app, might be prepared to take a new 12 month contract in return for a free 250gb TiVo box. It wouldn't be the first time content or a service has been exclusive to TiVo.