[Media Boy UK]

Originally Posted by Doug P

So remind me MB or someone, how come we did get Sky One HD?

As part of the Virgin Media Television Channels being sold to Sky deal on June 4th 2010.

As part of the deal, Virgin Media has secured new long-term carriage agreements for its cable TV network for wholesale distribution of Sky's basic subscription channels, including Sky1, Sky News and Sky Arts, and the services it is selling.

The new carriage deals are understood to be for up to nine years. Previously the carriage deals tended to be struck every three years.

For an incremental wholesale fee, Virgin Media will also for the first time have the option of carrying any of Sky's basic HD channels, Sky Sports HD 1 and Sky Sports HD 2, and all Sky Movies HD channels.

http://www.guardian.co.uk/media/2010...media-channels