It the rumoured that Broadcastnow are saying is true.
This was reported in June 2010 when Virgin Media sold their TV Channels (Living, Bravo and Virgin1) to Sky:
Quote:
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The new carriage deals are understood to be for up to nine years. Previously the carriage deals tended to be struck every three years.
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http://www.guardian.co.uk/media/2010...media-channels