[MaverickJesus]

If I were BT I wouldn't sell BT Sports to VM (or anyone else) at all, for exactly the same reasons Sky won't wholesale Atlantic - when you make your profit from triple play bundles not the channel itself, wholesaling access to your biggest USP to a direct rival is counter productive. The only reason its available on Sky is because BT can buy the EPG access direct and cut out Sky entirely, and just use the fact that most people have Sky already as a convenient way to deliver it to people without decent broadband.

The only way I could see it appearing on other providers if it was a 1-year deal and at higher cost to the standard BT rate, to help build the brand recognition. But even then I'm not sure I'd take that deal, the value isn't there.