Quote:
Originally Posted by RichardCoulter
This is despite them reporting that "Dave" etc achieved higher ratings after being rebranded  [COLOR="Silver"] |
Dave did get higher ratings than UKTV G2, but UKTV G2 was never on Freeview so its not a great comparison. Mind you UKTV G2 doesn't exactly tell you what the channel is about either. The name Dave does at least indicate it has a male focus.