Quote:
Originally Posted by andy_m
True competition would mean multiple broadcasters being allowed to show the same packages and the consumer being able to choose who they felt did so the best, and for the best price. It's frankly a scandal that you can do this by entering the European market, but not here where the events being televised are actually taking place. This is our national game that has been snatched from us and what's worse is that we've not only allowed it to happen but we're mostly content to pay for the privilege!
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While I completely agree the current method of selling the rights is a complete shambles , I'm not sure the method you suggest would work. With multiple broadcasters being allowed to bid and show the same packages the amount each broadcaster would be willing to pay would significantly decrease as they could no longer guarantee revenue due to non exclusivity , the lower amounts would play into the hands of the FTA/terrestrial broadcasters giving the pay TV channels an unfair disadvantage whilst great for us the consumer I believe the football leagues would see a significant drop in the amount of money each club receives.