Quote:
Originally Posted by Media Boy
I was just going on the deals Virgin Media has signed with broadcasters in 2013 - Discovery, ITV, Channel 4, Cartoon Network/TCM and Zee.
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True but every negotiated deal will be different. Say, for example, VM negotiates carriage for a group of fairly popular channels at a certain rate. If the content provider wants to charge the same rate/channel to add further, less popular, channels, it wouldn't be in VM's interests to agree to that. I'm not saying this is what has happened, just that negotiations are complex and we don't know what goes on behind the scenes.