Virgin Media trials MPEG-DASH
http://www.iptv-news.com/2013/06/vir...als-mpeg-dash/
"UK cableco Virgin Media has started trialling Dynamic Adaptive Streaming over HTTP (MPEG-DASH) technology to enable the delivery of more efficient and cost-effective high-quality broadcasts to TVs, PCs, tablets, smartphones, set-top boxes, and other IP-connected devices."