[Media Boy UK]

Broadcast: Lifetime finalises UK launch plans.

Female skewing pay-TV network Lifetime is expected to make its UK debut in the fourth quarter of the year, as parent company A+E Networks UK enters the final stages of its launch plan.

A+E Networks UK is currently in carriage negotiations with both satellite platform Sky and cable operator Virgin Media.

It is understood that the broadcaster, which is a joint venture between the US cable group and Sky, is considering using Bio’s EPG slot to give it a strong position on the platforms.

Bio currently sits on 156 on Sky and 242 on Virgin Media.

http://www.broadcastnow.co.uk/news/i...056996.article