|
Virgin Media signs up as 2014 Commonwealth Games sponsor
Virgin Media signs up as 2014 Commonwealth Games sponsor.
http://www.guardian.co.uk/media/2013...-games-sponsor
Quote:
Virgin Media has signed up as a top-tier sponsorship partner of the Glasgow 2014 Commonwealth Games, with the expectation that brand ambassadors and Olympic champions Mo Farah and Usain Bolt will front a major advertising campaign next year to support the deal.
The deal, which will see the cable company join top-paying sponsors such as Emirates airline, marks Virgin Media's first foray into sports sponsorship.
Virgin Media said its Commonwealth Games sponsorship deal will include being the presenting partner of athletics, which would make the use of Bolt and Farah an obvious choice in ad campaigns next year, although the company refused to be drawn on its specific marketing plans.
|
__________________
“The only lesson you can learn from history is that it repeats itself”
|