[Ben B]

What they ought to do is make them available on Freeview through the CI slot on your TV or card slot on your box much like they do now with Sky Sports and ESPN because then they can sell directly to customers that way and increase audience numbers massively and still offer it free to infinity customers through their aerial. They're likely to get more customers that way as more people have a TV with built in Freeview than there are Sky or BT TV customers. Plus if VM don't get the channels (unlikely) then they can get them that way