Did you Know???
Virgin Media will soon have a Sport Channel in it 'Family Tree'...
Liberty Global who is set to takeover Virgin Media also own Extreme Sports Channel - On Virgin Channel 527.
Channel is own by Chello Zone (Owned by Chellomedia Liberty Global)
But The Extreme Brand is owned by The Extreme Sports Company.
Found information @
http://en.wikipedia.org/wiki/Extreme_Sports_Channel