Quote:
Originally Posted by colin25
But you haven't explained why Sky would do it...merely why it would be beneficial for Virgin. There are two in this, so needs to be ok for both.
|
By supplying any new launches to Virgin as part of the deal, Sky would then be in a better position to negotiate a deal for the channels with Virgin. We all saw the backlash when Sky One was removed and a lot of Virgin customers left the service because of that. I would imagine that the same would happen if people were enjoying a series, then half way through the series the channel was suddenly removed if the 12 months deal was not extended.
While Virgin customers are aware of Sky Atlantic a lot of people will not miss something they never had.