Quote:
Originally Posted by colin25
That would be stupid by Sky, why in the world would they do that.
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Why would it be stupid? They wanted the old Flextech channels, Virgin were in the driving seat for those negotiations and while they did well on the cash front out of the deal, they did not think of the bigger picture.
They sold Sky the 1 bargaining tool they had in agreeing carriage rights. I would have thought Sky were keen to get them at any cost. Sky would have benifited from the deal, by Virgin having access to the channel for a minimum 12 months, which would have been in Sky's favor when agreeing a renewal deal with Virgin.