Thread: General BT Sports - Will you pay extra for it???
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Old 12-05-2013, 15:27   #119
OLD BOY
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Re: BT Sports - Will you pay extra for it???
Quote:
Originally Posted by tvtimes View Post
Seriously, where is the benefit to BT to offer their sports offering free to VM XL customers? BT are more interesting in securing VM customers to their platform rather than helping VM's platform to be more attractive.

ESPN had no infrastructure so had to wholesale to SKY and VM because they needed the money.
BT has a massive customer base already in place to cross sell to. This is about their BB product and making and retaining BB subs. If they sell to VM then they are essentially giving VM an upper hand and VM can bundle the sports offering as they fit.
You are forgetting that BT have already stated that they want BT Sports to be available on all platforms. They have also said that they are making football more accessible to the general population and at lower prices than Sky.

There is absolutely no doubt in my mind that VM will be providing BT Sports to its customers. The only question is at what price and whether there will be any bundle incentives.

Of course BT won't give the channel away to VM; clearly they will charge for it. However, VM may decide to make it available to their subscribers at a reduced charge, or maybe even free, even if it means taking a hit.

I do think BT Sport will be an attractive proposition to those sports fans who cannot afford (or don't wish to pay for) Sky Sports. There are potentially more customers that can be encouraged to sign up for VM if the deal was right.
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