Quote:
Originally Posted by muppetman11
You make some interesting points there , having read all the info now from press releases , analysts opinions , users opinions etc I can see now what BT's strategy appears to be and it makes sense.
BT Vision in its current form can't rival VM TV or Sky TV so to make BT Sports cheap purely on their own TV platform would have been a mistake , instead they've elected to offer BT Sports free with BT Broadband which gives them a chance to increase their BB subscriber base even further while continually improving their TV service in the hope that further down the line those customers with only Phone/BB will be tempted and add Infinty fibre if not already available and their tv product.
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Thanks mate, nice of you to say.
I agree with what you have said as well. It's all about retaining at the moment, getting significant gains and reducing churn and then once they have done this, they can start investing more heavily into their tv platform and go down the same route as Sky and create more of their own channels etc. Then eventually, some way down the line - sky/vm customers are going to be more inclined to take tv as well.
Youview has massive scope and potential, it has been no where near realised as of yet.
---------- Post added at 15:53 ---------- Previous post was at 15:47 ----------
Quote:
Originally Posted by colin25
Which is why i see BT as rivals mainly to Virgin, but can squeeze sky's broadband as well.
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Personally mate, I feel it's more of a gauntlet to Sky. Reasons being is VM customers get fibre as standard whereas with BT they will only get it if they can get Infinity. Most people aren't going to want to leave and get slower adsl speeds. Most VM subscribers do not take Sky sports either, so are less inclined to switch to get free sport.
The other reason behind my thinking is they have moved in to the same market that Sky has been dominating for 21 years. Sport. This is a serious gauntlet BT have thrown down. Serious sports fans will be able to keep their tv and sky sports sub but by simply moving their broadband (which is painless because it's the same network so can keep their same landline number etc) to BT and they get extra sports channels free! Win, win really for sports fans.
Sky have taken £5m BT broadband customers from BT since 2006 and they want those customer back. Offer them sports and they're less likely to leave again. Which means any net adds that BT earn in customers will be profitable rather than offsetting their lost customers. = more profits for an already incredibly profitable business.