Quote:
Originally Posted by tvtimes
Seriously, where is the benefit to BT to offer their sports offering free to VM XL customers? BT are more interesting in securing VM customers to their platform rather than helping VM's platform to be more attractive.
ESPN had no infrastructure so had to wholesale to SKY and VM because they needed the money.
BT has a massive customer base already in place to cross sell to. This is about their BB product and making and retaining BB subs. If they sell to VM then they are essentially giving VM an upper hand and VM can bundle the sports offering as they fit.
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You make some interesting points there , having read all the info now from press releases , analysts opinions , users opinions etc I can see now what BT's strategy appears to be and it makes sense.
BT Vision in its current form can't rival VM TV or Sky TV so to make BT Sports cheap purely on their own TV platform would have been a mistake , instead they've elected to offer BT Sports free with BT Broadband which gives them a chance to increase their BB subscriber base even further while continually improving their TV service in the hope that further down the line those customers with only Phone/BB will be tempted and add Infinty fibre if not already available and their tv product.