Quote:
Originally Posted by coulsontom
Everyone's saying BT will make losses on the Sport side of things.
It is logical to predict they will have more viewers than Sky Sports. They could therefore market the advertising slots very competitively and charge more than if they had subscribers paying.
Say they had 1.5m paying £15 that's £22.5m
BT is paying £246m per season. Subscriptions wouldn't even scrap the surface anyway.
BT made a profit of £675m last year.
They're not eating into that too much are they?
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A big part of BT's strategy is to target the 113,400 pubs, clubs and bars in the UK along with the 27,000 or so hotels and 7,000 bookmakers. They are also exploring getting their channels into fitness clubs and gyms.
http://www.btplc.com/News/Articles/S...E-BFF015637BD9
"Just over half of independent pubs who take this offer will pay the equivalent of £135.00 per month for BT Sport."
"For example a sixty five bedroom hotel would be able to enjoy premium sport in their bar and rooms for £163 per month, which is 75% cheaper than Sky."
"BT Sport is an exciting new proposition which is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from as little as £75 per month."