Quote:
Originally Posted by Top banana
The view is that this is aimed at getting Sky BB customers onto infinity and that the impact on VM will be minimal.
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http://www.techradar.com/news/intern...sports-1150266
"The announcement comes as BT continues to aggressively roll out its fibre broadband service around the UK. BT confirmed that it is on track for fibre to cover two thirds of homes and businesses in the country by next spring. As for going up against Sky, a BT spokesperson told TechRadar: "A lot of our broadband customers have defected to Sky because Sky came in with a very aggressive offer... we really want to get those customers back on our broadband"
"There's a degree of BT and Sky rivalry, undoubtedly," he added. "
But we're wanting to pinch broadband customers back from Virgin and Talk Talk as much as from Sky."
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This is really a battle for broadband but the TV is the bait."
BT's plan to get SKY broadband customers to chose their broadband instead, by offering BT Sports free, is a great move. However as BT can't sell their channel directly to Virgin and Talk Talk customers, they are unable to lure Virgin and Talk Talk customers over on a similar deal. Their best chance of getting broadband customers from Talk Talk and Virgin is by not making BT Sports available on their respective platforms.
If this is truly all about broadband customers, rather than money from wholesaling the TV channel, I really can't see anything Virgin and Talk Talk can offer to BT. BT seem to have a very clear aim and goal.