[andy_m]

What's noticeable is that people are preparing to switch to Sky to get BT Sports. Not many seem to be considering switching to BT!

What's becoming clearer, in my opinion, is that BT don't have a product that will drive subscriptions to their platform in the way that Sky do. Who knows, perhaps BT will need to spend a year or two getting people to see the value in their Sport offering, and the only way they'll do that is by getting as many people as possible to see it. We'll see, but having spent so much on so little, BT must be preparing to play the long game.