They've been doing it with a fair bit of content recently , Vegas Episode 1 was aired before it started on Sky Atlantic as was The Following , the latest series of Touch was also available On Demand before it premiered on Sky One. Its a way of encouraging people to connect their Sky+HD boxes up to the Internet or in fact upgrade to Sky+HD also with that comes increased Sky Store revenue.
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It claims that around 45,000 of its customers connected their set top box to home broadband every week from January to March 2013.
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"We know that customers who use our connected TV services watch more of our programmes and really value it. That's why we're working hard to get even more Sky homes connected."
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The latest move comes on the back of other Sky on demand successes. Game of Thrones has received 1.4 million hits for season one and two since the third series began airing in the UK on April 1.
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http://digitalspy.co.uk/tech/news/a4...before-tv.html