Quote:
Originally Posted by toady
How many people actually subscribe to Sky Sports and Movies, suspect that a lot of people don't therefore it wouldn't be as bad as when they lost Sky basics, and even them VM managed to carry on
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Virgin reported in Quarter 3 of 2012 that 831,000 have SKY Movies or SKY Sports. That was up from 776,000 in Quarter 3 of 2011, roughly 4583 new subscribers to SKY Sports and SKY Movies per month. At that rate Virgin must have about 860,000 customers currently with SKY Movies or SKY Sports which is almost 23% of all of their TV customers, and more TV customers than BT have in total! That would be a lot of disappointed customers.
Virgin managed when SKY basics left by investing the SKY basic money elsewhere. Within months of SKY basics leaving the platform, Virgin signed a deal for Setanta Sports to become free in the XL package. They also jointly launched Setanta Sports News. That helped steady the ship.