Interesting piece in today's telegraph concerning Virgin Media's priorities.
Quote:
Mr Berkett expressed relief that Virgin Media had focussed its cash on investing in fibre, rather than following BSkyB down the track of investing in content – suggesting a certain level of sceptisim about BT’s recent £1bn sports rights spree.
“Sport, and football in particular, is highly emotive. Hundreds of millions of pounds swim around each game. The level paid for these rights is quite extraordinary…but it is only part of the product,” he said.
BT’s decision to buy up Premier League football rights is “an interesting move,” he added pointedly. “I’m always of the view, ‘remember who you are’. We are a network. We are an amazing brand but we are a network and we took the view five years ago that we wouldn’t buy content, we’d invest in the network.”
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Source:
http://www.telegraph.co.uk/finance/n...kTalk-row.html