[tvtimes]

Originally Posted by denphone

BT wants a broadband bounce from sport, but may have scored an own goal.

http://www.guardian.co.uk/media/medi...ghts-broadband

I'm lost? What has the advertising issue got to do with the wholesale issue? They're unrelated! BT is free to sell directly to Sky customers regardless of the outcome Ofcom makes in regards to SKY withholding advertising space from BT.
Plus it fails to mention the fact that Sky are being hypocritical in their complaint when they have complained about ITV doing the very same to them years back.

Lazy Journalism

Plus I am pretty sure, the point in creating a sports channel wasn't purely to nick Sky's customers details.