Quote:
Originally Posted by tvtimes
As I said only a small percentage of Virgin customers take sports, anyone who is really bothered about sky sports has Sky.
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When Virgin launched in February 2007 they had 3.4 million TV customers. Now 6 years later Virgin have 3.8 million TV customers, a growth of 400,000 customers. If around 400,000 to 500,000 Virgin customers do have SKY Sports clearly they are in the minority. If Virgin drops ESPN out of the XL package, and doesn’t replace it with BT Sports, sports fans with XL or VIP will be either disappointed or unhappy. If Virgin then aren’t able to agree a new carriage deal for SKY Sports 3 & 4 and SKY Sports 1 & 2 in HD, it’s not unthinkable that sports fans will be livid. The potential for 400,000 to 500,000 angry customers leaving to go to another provider would have a massive impact on Virgins business. It could wipe-out 6 years worth of growth.