17-04-2013, 09:14
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#1
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,661
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YouView launch ads banned
YouView launch ads banned.
http://www.guardian.co.uk/media/2013...adverts-banned
Quote:
Virgin Media has won a victory against fledgling rival YouView, getting its launch TV and press campaign banned after the advertising watchdog ruled that claims it is "unique" and the "easiest" service were untrue.
After a protracted development period, YouView launched last summer. It was backed with a £10m ad campaign that debuted in September, featuring stars including Gary Barlow and Benedict Cumberbatch. The service is a joint venture between the BBC, ITV, Channel 4, Channel 5, Arqiva, BT and TalkTalk to bring internet-connected TV to Freeview households.
Virgin Media lodged a complaint with the Advertising Standards Authority about claims made in the campaign, which ran on TV and in the Radio Times
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