Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 15-04-2013, 20:36   #888
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by Chad View Post
I think the article I quoted have it wrong. Surely SKY must still have to wholesale SKY Sports 1 and 2.

I still think Virgin are still caught in the middle of the battle between SKY and BT. SKY are holding out from negotiating a new carriage with Virgin, for SKY Sports, until they see what deal BT and Virgin agree for the BT Sports channels. If BT Sports go into the XL package, and SKY can't agree a similar wholesale deal with BT, I can see the following happening:

1. SKY Sports 3 & 4 being withheld from Virgin and BT
2. SKY Sports 1 & 2 HD being withheld from Virgin
3. A sudden hike in the wholesale price for SKY Sports 1 & 2

SKY have already confirmed they do not rely on advertising revenue so SKY Sports 3 & 4 being withheld from Virgin would not be a big loss. Whilst there would be a dip in revenue coming in via Virgin due to witholding channels, SKY could easily make up the shortfall by attracting new customers with half price offers and being able to advertise they are the only platform in the UK to carry all SKY Sports channels and all BT Sports channels.
Not that you prefer the doomsday scenario, Chad!

Frankly, I don't see that happening. And as for Sky Sports 3 and 4 being withheld from Virgin, they may not mind losing a bit of advertising revenue, but don't forget that this is because they rely on subscriptions. They would certainly miss them!

If Sky were to try to withhold these channels from VM, OFCOM and, if necessary, the Competition Commission would have to step in to prevent more riots on the streets! I'm cutting out my Murdoch mask as I speak....
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