Quote:
Originally Posted by passingbat
Yes Sky already have a solution to stop BT advertising on Sky sports channels; make the cost so prohibitively high that BT wouldn't pay it. That way they can say they will take BT advertising, but know it will never happen. That strategy worked to prevent any other provider from getting Atlantic. Someone at Sky must be asleep to have missed that trick  |
That's why I expect SKY to get their own way. Veterans of taking risky and controversial decisions to provide their subscribers with the best experience possible. SKY have almost 11 million customers who really don't care how they get their business done. SKY have shown before they are prepared to take make very unpopular decisions, which costs them advertising and wholesale revenue, if it suits their long term goal. Do BT have the balls to do the same thing? And what if anything can Virgin really do?