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Originally Posted by denphone
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"The satellite broadcaster currently sells its Sky Sports 1 and 2 channels to customers of other broadcasters, such as TalkTalk and Virgin Media, as well as BT’s Vision service.
However, a recent competition ruling means that Sky is now not required to offer Sky Sports to other broadcasters, and in the face of an increasing threat from BT, it could choose to stop selling the channels."
I didn't know this. Didn't I read recently that SKY are stalling talks with Virgin in regards to a new carriage deal for SKY Sports until they know what kind of deal BT agree with Virgin?
Just think of the potential ramifications. If BT and Sky don’t agree a mutually acceptable deal, SKY could very well pull SKY Sports off the BT platform. If BT and Virgin agree a deal for BT sports to go into the XL package, SKY could pull SKY Sports off the Virgin platform. That would mean the only place to get all football fixtures would be SKY as BT have already confirmed their channels will definitely be on the SKY platform.
Whilst people might suggest SKY will never do this due to lost revenue, I think it’s a real possibility. SKY could offer SKY Sports directly to BT customers via NOW TV. SKY could also restructure their pricing for SKY Sports to attract customers from both BT and Virgin.