[muppetman11]

It's simply what makes sense from a commercial point of view for both companies , Sky see the channel as a driver for subscriptions and as such probably want a good enough offer to make it worth while in losing exclusivity , VM on the other hand want to add the channel at a reasonable rate what they feel represents true value for money for its tv subscribers and personally I don't blame there stance I'm sure many would complain if it was added and subs increased more than the norm.