Quote:
Originally Posted by colin25
reasonable goes both ways...virgin would prefer to pay as little as possible...sky will want more
the dance everyone does
though not sure what the latest dance craze is these days across the atlantic...  |
The same would be true of the f1 channel, or the Sky basics, but yet they managed those deals. In the case of f1 Virgin were able to announce that they would carry it within days of Sky. If both sides wanted to do a deal they could and would have done. Virgin have called it a fantastic product which they'd like to carry, Sky have said its a product which drives a quarter of all new subscriptions and make a point of advertising it as exclusive.
I agree that the suggestion that the price is unreasonable is an assumption, but I really do believe that the available evidence points to it being a fair one.