Quote:
Originally Posted by passingbat
No other provider has Atlantic.
Sky freely admit that they use Atlantic as an exclusive to attract people to their service.
What more evidence do you need?
I think that negotiations never really ended between VM and Sky over Atlantic; I suspect it's a not too frequent but on going discussion, though this is supposition on my part and may not be correct.
I do think there will come a time when the price is right for both parties and I do think that when Atlantic launches on Now TV, that will change the Dynamic. At that point Sky will no longer be using it as an exclusive to draw people to a Sky satellite subscription. So Sky may calculate that they will get more from a constant fixed revenue from VM than from the number of VM users that decide to subscribe to Now TV just for Atlantic content.
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lets see what price is if it does launch on now tv going by past sky prices it not be cheap