[passingbat]

No other provider has Atlantic.

Sky freely admit that they use Atlantic as an exclusive to attract people to their service.

What more evidence do you need?


I think that negotiations never really ended between VM and Sky over Atlantic; I suspect it's a not too frequent but on going discussion, though this is supposition on my part and may not be correct.

I do think there will come a time when the price is right for both parties and I do think that when Atlantic launches on Now TV, that will change the Dynamic. At that point Sky will no longer be using it as an exclusive to draw people to a Sky satellite subscription. So Sky may calculate that they will get more from a constant fixed revenue from VM than from the number of VM users that decide to subscribe to Now TV just for Atlantic content.