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					Originally Posted by colin25  I am puzzled, quality would be the tv channels, not the provider. What makes Virgin quality? | 
	
 Splitting hairs here, and getting into dangerous territory, but the fact that VM have had fast, reliable fibre broadband for a long time, would be one of my takes on it.
 
And although they lagged behind Sky on this, when VM did get a PVR, it had more functionality than Sky boxes; 3 tuners on V+ as against 2 on Sky+, and then Tivo's much greater functionality compared to Sky's current box.
 
I also think having all repairs  to equipment included in the price adds a layer of quality to cable's offering, compared to Sky.
 
The above would be my considerations that make cable a better quality product over Sky. For other people, different criteria will apply.