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Originally Posted by Jameseh
If HBO has any sense they'll do their own channel when the SA deal runs out, they already do Sweden/Norway I think. Can't imagine Sky are paying them more than they could make from subscriptions from any TV providers customers.
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You would think, but I heard from someone I know involved with the Sky Atlantic deal the money put on the table by Sky was so ridiculous compared with the longer payback of establishing a new channel independently HBO just went for it.
Advertisers lose out on viewing numbers by being only available to Sky customers but are probably charged a premium for the more upmarket demographic of the audience.
It was said that the channel was going to be wholesaled once it was available via Sky's IP service Now TV, but it has gone very quiet regarding the entertainment channels on that platform.