Quote:
Originally Posted by spiderplant
The fact the box is tuned to the channel says nothing about who is watching, or indeed whether anyone is. Even if Sky do collect data this way, it is so low grade no advertiser would accept it.
Here's how viewing measurement is actually done:
http://www.barb.co.uk/resources/refe...hat-we-do?_s=4 |
Agreed although Sky does have its own viewer panel Sky View encompassing some 33,000 Sky digital homes , it also has its own ad sales arm Sky Media who sell ads for the Sky channels plus many more.