Quote:
Originally Posted by Qtx
simply so Sky get the viewing stats from my box and related ads revenue.
|
The fact the box is tuned to the channel says nothing about who is watching, or indeed whether anyone is. Even if Sky do collect data this way, it is so low grade no advertiser would accept it.
Here's how viewing measurement is actually done:
http://www.barb.co.uk/resources/refe...hat-we-do?_s=4