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Originally Posted by dave_herts
The crafty way to "encourage" analogue customers who live in a digital area, is to make the anlogue service more expensive than the equivalent digital, and have an incentive program to upgrade.
When NTL started charging for dialup internet access, they also had the 128k Broadband which was more or less the same price as what the dialup was going to be, that was enough to get BB installed, and junk the slow dial up service.
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Hmm - maybe you should turn that on it's head and suggest digital is made cheaper? At present the analogue base package inc telephone is £13.50m onth - the way I see it, that means I pay £4 per month for channels like Sky1, MTV, ITV2, E4, etc
The base digital pack is £19.50m onth inc telephone - so thats £6month extra for, well, nothing - actually less channels (no MTV), and a suspect picture and sound quality and the fabled interactive services.
BTW, Telewest offer a digital base pack indentical to NTL's for £14.50 per month. Sadly though, I am in an NTL only area.
Pob!