There are rumours that VM changed the traffic management today as a way around the ruling.
Quote:
“Virgin Media's traffic management policy reduced users' download speeds by 50% if they exceeded certain data thresholds and we considered that this was an immoderate restriction to the advertised ‘unlimited’ service. We therefore concluded that the claim ‘Unlimited downloads Download and browse as much as you like with no caps and no hidden charges’ misleadingly implied that there were no provider-imposed restrictions on a customer's ability to download data” wrote the ASA.
The watchdog concluded that Virgin’s advert “must not appear again in its current form.”
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VM can now say that they only slow down customers 40% instead of 50% and that may be enough to make the ASA think unlimited is ok. Seems wrong.
Upload speed is to stay restricted at 75% though. That restriction alone could possibly affect download speed too
---------- Post added at 21:07 ---------- Previous post was at 20:14 ----------
Arghh...bit of that article I didn't notice before:
Quote:
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Apparently the new 40 per cent throttle is being judged by the ASA as being a “moderate” reduction in download speed so we can expect some new Virgin Media “unlimited, no caps” ads shortly. It must be noted that the new terms above, still contain quite severe uploading throttles, up to 75 per cent at peak times.
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Linky