Quote:
Originally Posted by danielf
It's madness to think that a decent newspaper can survive on advertising revenue alone. It costs a lot of money to produce a good newspaper, and it's time people wake up to this fact.
I can't see £2 a month being enough though. £10 a month seems more realistic.
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They could increase it later slowly and find the sweet spot. I think 20 free articles is a bit too generous, the FT has 8, but again they can adapt that to be less and less as well.