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Old 27-03-2013, 11:47   #24
Damien
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Re: The Sun and The Telegraph go behind Paywalls

Quote:
Originally Posted by Russ View Post
Playing devil's advocate (plus acknowledging I don't know how these things work), what's wrong with the money they get from selling physical copies as well as the income from online advertisers?
Online advertising makes no money really. The only way it works at a large scale which requires pages that are very cheap to produce and are hit often. It's expensive to produce a page on a news site which is why we're increasingly seeing link-bait blogs or picture gallerys. How many times have you seen "The Ten Best [whatever]" on a news site? They are knocked up quickly and are designed to get hits.

When a 30 minute to create page about the 10 funniest cats written by an unpaid intern generates more income for a news site than an in-depth article about the Cypriot crisis written by a professional financial journalist we have a big problem.
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